2003 Sony Corporation
Flat Panel Color TV
Printed in Japan
Printed on 100% recycled paper.
00USCOVER.fm Page 1 Monday, August 4, 2003 6:33 PM
To reduce the risk of fire or shock hazard, do not expose the TV to rain or
This symbol is intended to alert the user to the presence
of uninsulated "dangerous voltage" within the
product's enclosure that may be of sufficient
magnitude to constitute a risk of electric shock to
This symbol is intended to alert the user to the presence
of important operating and maintenance (servicing)
instructions in the literature accompanying the
To prevent electric shock, do not use this polarized AC plug with an
extension cord, receptacle or other outlet unless the blades can be fully
inserted to prevent blade exposure.
The model and serial numbers are located at the rear of the TV, below the
Sony logo, on the sticker, and also on the TV box (white label). Record
these numbers in the spaces provided below. Refer to them whenever you
call upon your Sony dealer regarding this product.
Model No. ________________________________
Serial No. ________________________________
Note on Caption Vision
This television receiver provides display of television closed captioning in
accordance with §15.119 of the FCC rules.
Note to CATV System Installer
This reminder is provided to call the CATV system installer's attention to
Article 820-40 of the National Electrical Code (NEC) that provides
guidelines for proper grounding and, in particular, specifies that the cable
ground shall be connected to the grounding system of the building, as close
to the point of cable entry as practical.
Use of this television receiver for other than private viewing of programs
broadcast on UHF or VHF or transmitted by cable companies for the use
of the general public may require authorization from the broadcaster/cable
company and/or program owner.
This equipment has been tested and found to comply with the limits for a
Class B digital device pursuant to Part 15 of the FCC Rules. These limits
are designed to provide reasonable protection against harmful interference
in a residential installation. This equipment generates, uses, and can radiate
radio frequency energy and, if not installed and used in accordance with the
instructions, may cause harmful interference with radio communications.
However, there is no guarantee that interference will not occur in a
particular installation. If this equipment does cause harmful interference to
radio or television reception, which can be determined by turning the
equipment off and on, the user is encouraged to try to correct the
interference by one or more of the following measures:
Reorient or relocate the receiving antennas.
Increase the separation between the equipment and receiver.
Connect the equipment into an outlet on a circuit different from that
to which the receiver is connected.
Consult the dealer or an experienced radio/TV technician for help.
Operate the TV only on 120 V AC.
The plug is designed, for safety purposes, to fit into the wall outlet
only one way. If you are unable to insert the plug fully into the outlet,
contact your dealer.
If any liquid or solid object should fall inside the cabinet, unplug the
TV immediately and have it checked by qualified service personnel
before operating it further.
If you will not be using the TV for several days, disconnect the
power by pulling the plug itself. Never pull on the cord.
For details concerning safety precautions, see "Important
Safeguards" on page 3.
When used at an altitude of greater than 2300 m or 7546 feet (air
pressure less than 760hPa) for the KE-42XS910, or greater than
1900 m or 6234 feet (air pressure less than 799hPa) for the
KE-37XS910, this Plasma Display Panel may generate a low
buzzing sound as a result of the difference between the interior and
exterior air pressure of the panels. This is not considered a defect and
is not covered under by the Limited Warranty.
When using TV games, computers, and similar products with your TV,
or viewing a TV station whose logo always stays on the screen, keep
the brightness and contrast functions at low settings. If a fixed
(non-moving) pattern such as a station logo is left on the screen for
long periods of time, especially at a high brightness or contrast setting,
the image can be permanently imprinted onto the screen. These types
of imprints are not covered by your warranty.
RISK OF ELECTRIC SHOCK
DO NOT OPEN
RISQUE DE CHOC ELECTRIQUE,
NE PAS OUVRIR
RIESGO DE CHOQUE ELECTRICO
CAUTION: TO REDUCE THE RISK OF ELECTRIC SHOCK,
DO NOT REMOVE COVER (OR BACK).
NO USER-SERVICEABLE PARTS INSIDE.
REFER SERVICING TO QUALIFIED SERVICE PERSONNEL.
You are cautioned that any changes or modifications not expressly
approved in this manual could void your authority to operate this
To prevent internal heat buildup, do not block the ventilation
Do not install the TV in a hot or humid place, or in a place subject to
excessive dust or mechanical vibration.
Avoid operating the TV at temperatures below 5°C (41°F).
If the TV is transported directly from a cold to a warm location, or if
the room temperature changes suddenly, the picture may be blurred
or show poor color due to moisture condensation. In this case, please
wait a few hours to let the moisture evaporate before turning on the
To obtain the best picture, do not expose the screen to direct
illumination or direct sunlight. It is recommended to use spot
lighting directed down from the ceiling or to cover the windows that
face the screen with opaque drapery. It is desirable to install the TV
in a room where the floor and walls are not of a reflective material.
ENERGY STAR® is a U.S. registered mark.
The following SONY appliance(s) for use only with the following TV
STAND or WALL-HANGING RACK UNIT. Use with other TV STAND
or WALL-HANGING RACK UNIT is capable of resulting in instability
causing possible injury.
SONY APPLIANCE MODEL NO.
WALL MOUNT UNIT MODEL NO.
FLOATING STAND MODEL NO.
Sufficient expertise is required for installing the specified product. Be sure
to subcontract the installation to Sony dealers or contractors and pay
adequate attention to safety during the installation.
TruSurround, SRS and the
symbol are trademarks of SRS Labs, Inc.
TruSurround technology is incorporated under license from SRS Labs, Inc.
BBE and BBE Symbol are trademarks of BBE Sound, Inc. and are licensed
by BBE Sound, Inc. under U.S. Patent No. 4,638,258 and 4,482,866.
Steady Sound, Digital Reality Creation, Caption Vision, CineMotion,
Memory Stick, and Twin View are registered trademarks of Sony
Corporation. ClearEdge VM, HD Detailer, and Uniform Brightness Screen
are trademarks of Sony Corporation.
How to reduce the risk of "Image Retention" on your TV
Bright, stationary images such as TV station logos displayed on your
TV can cause permanent damage to your TV, resulting in retention of
the image in the picture. Please take the following steps to reduce the
risk of causing image retention:
View a variety of program sources or programming material.
Image retention can occur when bright stationary images such as TV
station logos are viewed. Changing the program material viewed
reduces the possibility that a single image will become imprinted on
the picture tubes in your TV.
When viewing programs with stationary images, adjust the picture
setting to reduce the "Picture" and "Brightness" levels. Image
retention is accelerated by higher "Brightness" and higher "Picture"
Please see page 84 for instructions on adjusting picture settings.
This will help you reduce the risk of causing image retention.
IMAGE RETENTION IS NOT COVERED BY YOUR WARRANTY
As an ENERGY STAR® Partner,
Sony Corporation has determined
that this product meets the
ENERGY STAR® guidelines for
Before using your TV, please read these instructions completely, and keep
this manual for future reference.
Carefully observe and comply with all warnings, cautions and instructions
placed on the set or described in the operating instructions or service
To guard against injury, the following basic safety precautions should be
observed in the installation, use and servicing of the set.
This set should be operated only from the type of
power source indicated on the serial/model plate.
If you are not sure of the type of electrical power
supplied to your home, consult your dealer or local
power company. For those sets designed to operate
from battery power, refer to the operating
Grounding or Polarization
This set is equipped with a polarized AC power cord plug (a plug having
one blade wider than the other), or with a three-wire grounding type plug
(a plug having a third pin for grounding).Follow the instructions below:
For the set with a polarized AC power cord plug
This plug will fit into the power outlet only one way.
This is a safety feature. If you are unable to insert the
plug fully into the outlet, try reversing the plug.
If the plug still fails to fit, contact your electrician to have a suitable outlet
installed. Do not defeat the safety purpose of the polarized plug by forcing
Do not use a poor fitting outlet.
Insert the plug fully into the outlet. If it is loose, it
may cause arcing and result in fire.
Contact your electrician to have the outlet changed.
Unplug the AC power cord when wiring cables.
Be sure to unplug the AC power cord for your safety, when hooking up.
Do not touch the AC power cord with a wet hand.
If you plug/unplug the AC power cord with a wet
hand, it may cause electric shock.
Clean the AC power plug regularly.
If the plug is covered with dust and it picks up
moisture, its insulation may deteriorate and result in
fire. Unplug the AC power plug and clean it
For the set with a three-wire grounding type AC
This plug will only fit into a grounding-type power
outlet. This is a safety feature. If you are unable to
insert the plug into the outlet, contact your electrician
to have a suitable outlet installed. Do not defeat the
safety purpose of the grounding plug.
Do not overload wall outlets, extension cords or
convenience receptacles beyond their capacity, since
this can result in fire or electric shock.
Always turn the set off when it is not being used.
When the set is left unattended and unused for long
periods of time, unplug it from the wall outlet as a
precaution against the possibility of an internal
malfunction that could create a fire hazard.
If a snapping or popping sound from a TV set is
continuous or frequent while the TV is operating,
unplug the TV and consult your dealer or service
technician. It is normal for some TV sets to make
occasional snapping or popping sounds, particularly
when being turned on or off.
AC power cord
If you damage the AC power cord, it may result in fire or electric shock.
Do not pinch, bend, or twist the cable excessively. The core lines
may be bared and cut, and cause short-circuit, resulting in fire or
Do not convert or damage the AC power cord.
Do not put anything heavy on the AC power cord. Do not pull the
AC power cord.
Keep the AC power cord away from heat sources.
Be sure to grasp the plug when disconnecting the AC power cord.
If the AC power cord is damaged, stop using it and ask your dealer or Sony
service center to exchange it.
Unplug the AC power cord when cleaning this unit. If not, it may result in
Object and Liquid Entry
Never push objects of any kind into the set through the
cabinet slots as they may touch dangerous voltage
points or short out parts that could result in a fire or
electric shock. Never spill liquid of any kind on the