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Model Number
Serial Number
NOTE TO THE CUSTOMER:
In the spaces below, enter the model and serial number
for your television (located on the rear of the television cabinet).
Staple your sales receipt or invoice to the inside cover of this guide.
Keep this user's guide in a convenient place for future reference.
Keep the carton and original packaging for future use.
For Models:
AV-36950
AV-35955
AV-32950
AV-27950
Color Television
User's Guide
Illustration of AV-32950 and RM-C755


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IMPORTANT SAFEGUARDS
CAUTION:
Please read and retain for your safety.
Electrical energy can perform many useful functions. This TV
set has been engineered and manufactured to assure your
personal safety. But improper use can result in potential
electrical shock or fire hazards. In order not to defeat the
safeguards incorporated in this TV set, observe the following
basic rules for its installation, use and servicing.
And also follow all warnings and instructions marked on your
TV set.
INSTALLATION
1 Your TV set is equipped with a polarized AC line plug (one
blade of the plug is wider than the other).
This safety feature allows the plug to fit into the power
outlet only one way. Should you be unable to insert the
plug fully into the outlet, try reversing the plug.
Should it still fail to fit, contact your electrician.
2 Operate the TV set only from a power source as indicated
on the TV set or refer to the operating instructions for this
information. If you are not sure of the type of power supply
to your home, consult your TV set dealer or local power
company. For battery operation, refer to the operating
instructions.
3 Overloaded AC outlets and extension cords are danger-
ous, and so are frayed power cords and broken plugs.
They may result in a shock or fire hazard. Call your service
technician for replacement.
4 Do not allow anything to rest on or roll over the power
cord, and do not place the TV set where power cord is
subject to traffic or abuse. This may result in a shock or
fire hazard.
5 Do not use this TV set near water -- for example, near a
bathtub, washbowl, kitchen sink, or laundry tub, in a wet
basement, or near swimming pool, etc.
IMPORTANT SAFETY PRECAUTIONS
CAUTION
RISK OF ELECTRIC SHOCK
DO NOT OPEN
CAUTION:To reduce the risk of electric shock.
do not remove cover (or back).
No user serviceable parts inside.
Refer servicing to qualified service personnel.
(POLARIZED-TYPE)
The lightning flash with arrowhead symbol,
within an equilateral triangle is intended to
alert the user to the presence of uninsulated
"dangerous voltage" within the product's
enclosure that may be of sufficient magnitude
to constitute a risk of electric shock to
persons.
The exclamation point within an equilateral
triangle is intended to alert the user to the
presence of important operating and mainte-
nance (servicing) instructions in the literature
accompanying the appliance.
WARNING:
TO PREVENT FIRE OR SHOCK
HAZARDS, DO NOT EXPOSE THIS TV
SET TO RAIN OR MOISTURE.
CAUTION:
TO INSURE PERSONAL SAFETY,
OBSERVE THE FOLLOWING RULES
REGARDING THE USE OF THIS UNIT.
1. Operate only from the power source specified
on the unit.
2. Avoid damaging the AC plug and power cord.
3. Avoid Improper installation and never position
the unit where good ventilation is unattain-
able.
4. Do not allow objects or liquid into the cabinet
openings.
5. In the event of trouble, unplug the unit and
call a service technician. Do not attempt to
repair it yourself or remove the rear cover.
Changes or modifications not approved by JVC
could void the warranty.
* When you don't use this TV set for a long
period of time, be sure to disconnect both the
power plug from the AC outlet and antenna for
your safety.
* To prevent electric shock do not use this
polarized plug with an extension cord, recepta-
cle or other outlet unless the blades can be fully
inserted to prevent blade exposure.


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6 If an outside antenna is connected to the TV set, be sure the
antenna system is grounded so as to provide some protection
against voltage surges and built-up static charges. Section 810
of the National Electrical Code provides information with respect
to proper grounding of the mast and supporting structure,
grounding of the lead-in wire to an antenna discharge unit, size
of grounding conductors, location of antenna discharge unit,
connection requirements for the grounding electrode.
7 An outside antenna system should not be located in the
vicinity of overhead power lines or other electric light or
power circuits, or where it can fall into such power lines or
circuits. When installing an outside antenna system, extreme
care should be taken to keep from touching such power
lines or circuits as contact with them might be fatal.
8 TV sets are provided with ventilation openings in the cabinet
to allow heat generated during operation to be released.
Therefore:
-- Never block the bottom ventilation slots of a portable TV
set by placing it on a bed, sofa, rug, etc.
-- Never place a TV set in a "built-in" enclosure unless
proper ventilation is provided.
-- Never cover the openings with a cloth or other material.
-- Never place the TV set near or over a radiator or heat register.
9 To avoid personal injury:
-- Do not place a TV set on a sloping shelf unless properly secured.
-- Use only a cart or stand recommended by the TV set
manufacturer.
-- Do not try to roll a cart with small casters across thresh-
olds or deep pile carpets.
-- Wall or shelf mounting should follow the manufacturer's
instructions, and should use a mounting kit approved by
the manufacturer.
USE
10 Caution children about dropping or pushing objects into the TV set
through cabinet openings. Some internal parts carry hazardous
voltages and contact can result in a fire or electrical shock.
11 Unplug the TV set from the wall outlet before cleaning. Do
not use liquid or an aerosol cleaner.
12 Never add accessories to a TV set that has not been designed for
this purpose. Such additions may result in a hazard.
13 For added protection of the TV set during a lightning storm or
when the TV set is to be left unattended for an extended period
of time, unplug it from the wall outlet and disconnect the
antenna. This will prevent damage to product due to lightning
storms or power line surges.
14 A TV set and cart combination should be moved with care.
Quick stops, excessive force, and uneven surfaces may cause
the TV set and cart combination to overturn.
SERVICE
15 Unplug this TV set from the wall outlet and refer servicing to
qualified service personnel under the following conditions:
A. When the power cord or plug is damaged or frayed.
B. If liquid has been spilled into the TV set.
C. If the TV set has been exposed to rain or water.
D. If the TV set does not operate normally by following the
operating instructions. Adjust only those controls that are
covered in the operating instructions as improper adjust-
ment of other controls may result in damage and will often
require extensive work by a qualified technician to restore
the TV set to normal operation.
E. If the TV set has been dropped or damaged in any way.
F. When the TV set exhibits a distinct change in perfor-
mance -- this indicates a need for service.
16 Do not attempt to service this TV set yourself as opening or
removing covers may expose you to dangerous voltage or
other hazards. Refer all servicing to qualified service personnel.
17 When replacement parts are required, have the service
technician verify in writing that the replacement parts he uses
have the same safety characteristics as the original parts.
Use of manufacturer's specified replacement parts can
prevent fire, shock, or other hazards.
18 Upon completion of any service or repairs to this TV set,
please ask the service technician to perform the safety check
described in the manufacturer's service literature.
19 When a TV set reaches the end of its useful life, improper
disposal could result in a picture tube implosion. Ask a
qualified service technician to dispose of the TV set.
20 Note to CATV system installer.
This reminder is provided to call the CATV system installer's
attention to Article 820-40 of the NEC that provides
guidelines for proper grounding and, in particular, specifies
that the cable ground shall be connected to the grounding
system of the building, as close to the point of cable entry
as practical.
EXAMPLE OF ANTENNA GROUNDING
AS PER NATIONAL ELECTRICAL CODE


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CONNECTIONS
Connections Checklist . . . . . . . . . . . . . . . . 5
Front & Rear Panel Diagrams . . . . . . . . . . . . 5
Cable & VCR Connections . . . . . . . . . . . . . . 6
Audio/Video Connections -- Stereo . . . . . . . . . 7
Connecting to a Camcorder . . . . . . . . . . . . . 8
Connecting to an External Amplifier . . . . . . . . . 8
Connecting to JVC AV Compu Link
Capable Components . . . . . . . . . . . . . . . 9
GETTING STARTED
Remote Control . . . . . . . . . . . . . . . . . . . 10
Power . . . . . . . . . . . . . . . . . . . . . . . . . 11
Adjusting Volume . . . . . . . . . . . . . . . . . . 11
Changing Channels . . . . . . . . . . . . . . . . . 11
Setting the CATV and VCR codes . . . . . . . . . 12
MENU FUNCTIONS
Symbols Used in this Guide . . . . . . . . . . . . 14
Onscreen Menus. . . . . . . . . . . . . . . . . . . 14
Plug In Menu . . . . . . . . . . . . . . . . . . . . . 15
Language
Auto Tuner Setup
Set Clock . . . . . . . . . . . . . . . . . . 16
Finish
Initial Setup . . . . . . . . . . . . . . . . . . . . . 17
Channel Summary
Channel Guard-Lock
Picture Adjust . . . . . . . . . . . . . . . . . . . . 18
Tint
Color
Picture
Bright
Detail
Notch
Noise Muting
Set Video Status
Sound Adjust . . . . . . . . . . . . . . . . . . . . . 19
Bass
Treble
Balance
MTS (Multi-channel Stereo Sound)
Some Sound Advice
Clock/Timers . . . . . . . . . . . . . . . . . . . . . 20
On/Off Timer
Set Lock Code
Initial Setup . . . . . . . . . . . . . . . . . . . . . . 21
TV Speaker
Audio Out
Closed Caption
BUTTON FUNCTIONS
Display . . . . . . . . . . . . . . . . . . . . . . . . 22
Closed Caption . . . . . . . . . . . . . . . . . . . . 22
Video Status . . . . . . . . . . . . . . . . . . . . . 22
Sleep Timer . . . . . . . . . . . . . . . . . . . . . . 22
Hyper Surround . . . . . . . . . . . . . . . . . . . 23
TV/Video . . . . . . . . . . . . . . . . . . . . . . . 23
100+ . . . . . . . . . . . . . . . . . . . . . . . . . . 23
VCR Buttons . . . . . . . . . . . . . . . . . . . . . 23
Menu Buttons . . . . . . . . . . . . . . . . . . . . . 23
Muting . . . . . . . . . . . . . . . . . . . . . . . . . 23
Return+. . . . . . . . . . . . . . . . . . . . . . . 23
Number Buttons (10 Key Pad) . . . . . . . . . . . 23
PIP (Picture In Picture) . . . . . . . . . . . . . . . . 24
Channel -/+ for PIP . . . . . . . . . . . . . . . . . . 24
Source . . . . . . . . . . . . . . . . . . . . . . . . 24
Freeze . . . . . . . . . . . . . . . . . . . . . . . . . 24
Swap . . . . . . . . . . . . . . . . . . . . . . . . . 24
Move . . . . . . . . . . . . . . . . . . . . . . . . . 24
APPENDICES
Troubleshooting . . . . . . . . . . . . . . . . . . . 25
Limited Warranty . . . . . . . . . . . . . . . . . . . 26
Authorized Service Centers . . . . . . . . . . . . . 27
Specifications . . . . . . . . . . . . . . . . . . . . 28
WELCOME!
Congratulations on your new television purchase! We thank you for choosing JVC.
We know you are anxious to start watching your new television, but before you operate it,
please read this guide and then keep it handy for future reference. After all, you just bought a great
TV with a lot of terrific features, you should know what each feature is and how to use it properly!
Please note that the illustrations, diagrams, and menu pictures are not exact replicas of the
actual television features. They are for reference only.
Again, congratulations and thank you for choosing JVC! Enjoy!
TABLE OF CONTENTS


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C O N N E C T I O N S
5
1) Refer to the connection instructions in the user's
guide for each component you plan to connect.
They will provide more detailed information about
their products, and they will tell you what plugs and
cables are required.
2) Most A/V input jacks and plugs are color coded:
· Yellow plugs are Video connections
· Red plugs are for Right Audio connections
· White plugs are Left Audio (Mono) connections
3) Perform one hookup at a time.
If you have many accessories to connect, make sure
each connection is correct by checking to see that it
works properly before attempting the next connection.
(For example, always start with the RF or Cable
connections, make sure it works, then move on to
video or VCR connections.)
4) Unplug the power cord between each connection.
5) Each jack on the back of the TV is labeled. If you
read these instructions and still do not fully under-
stand the connections process, seek assistance.
6) The AV Compu Link Cable is supplied with the
JVC device which you want to connect. If you do
not have one, but you do have a JVC Compu Link
capable VCR or HiFi, contact your local JVC dealer.
RF Connectors
AV Compu Link Cable
A/V Input Plug
S-Video Plug
The Connections Checklist -- Read Me First! section of this guide is a list of ideas to keep in mind when you
set out to perform your connections. It is designed to help us not-so-technically-advanced individuals. If you
read this section, and can't identify the plugs, connectors, and components you have, do not be afraid to
seek help.
FRONT & REAR PANEL DIAGRAMS
FRONT PANEL DIAGRAM
AV-32950 · AV-27950
FRONT PANEL DIAGRAM
AV-36950 · AV-35955
REAR PANEL DIAGRAM
Common to all models in this book.