How Can Advertisers Use Data to Improve Media Campaigns? Brand advertisers are increasingly asking Web sites and publishers to conduct intent-to-purchase studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week's New Media Minute how advertisers...
AP - Google Inc. triggered a false alarm Thursday by posting a notice that its search engine and several other services had been cut off from mainland China - a key market where the company has been locked in a high-profile battle over online censorship.
