The Super Bowl: The most DVR’d, and DVR-proof, broadcast on TV (The Cutline)
The Cutline - More than 111 million people are expected to watch the Super Bowl between the New York Giants and New England Patriots on Sunday—roughly a third of the U.S. population and the largest television audience in television history. And virtually all of those viewers will be watching it live. "Live sports is the most DVR-proof programming [...]

Watch: Artist Tells Proposal Tale Through Legos
Walter Thompson re-enacts love story with stop-motion.

Madelyn Wins Out in Facebook Poll to Name Baby
What’s in a name? A lot, according to the more-than-4,200 people who took the time to vote in Facebook poll to determine what Dave and Lindsey Meske of Crystal Lake, Ill., should name their newborn baby daughter. The Meskes set up the poll, which drew...

EU probes new Google privacy policy (AP)
AP - The European Union's data protection authorities have asked Google to delay the rollout of its new privacy policy until they have verified that it doesn't break the bloc's data protection laws.

Star Wars, Ferris Bueller drive Super Bowl ad buzz (Reuters)
Reuters - The Super Bowl is still two days away but some advertisers already are looking like winners as their yet-to-be-aired commercials score millions of hits online and rack up pre-game buzz.

Bluefin: How to Measure Social Buzz for a TV Show
Daisy Whitney’s New Media Minute: Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Everywhere I turn, I hear this company’s name mentioned; we should mention...